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Web and E-Commerce

From developing online strategies, to creating beautiful web experiences, and driving sales through e-commerce channels, my expertise runs deep with online marketing.



Janet Jackson Tour, Single, Album Announcement


Janet Jackson is one of the greatest pop stars of all-time. I was blessed with the opportunity to work with her management team on the launch of Janet's first world tour since 2013, and first album of new music in 9 years.


I managed timelines, budget, and project launch, including a splash page, pre-sale merchandise and ticket bundles, along with three-tiers of videos promoting her new single, "No Sleeep" featuring J. Cole.


The campaign resulted in:


- 350K web visits on launch day
- Multiple shows sold out

- 10M views across three single videos





Jason Aldean Website Redesign

Jason Aldean is the biggest name in country music. With over 2M tickets sold on his "Burn it Down" tour and over 1M album sales for Old Boots, New Dirt, Jason is on fire.


I managed the redesign of his website to launch on time and come in under budget in coordination with his album release in fall of 2014.


The result was a cleaner, more concise web experience including responsive design for mobile.





Crowdfunding &


In August 2014, Sparkart Group Inc. partnered with Om Audio to launch a crowdfunding campaign for a revolutionary new product - the world's first ever levitating Bluetooth speaker.


The goal of the initial crowdfunding campaign was $100K, which was quickly reached and continued into a highly successful pre-order campaign.


I managed web strategy, content planning and performance marketing (Facebook, AdWords), in addition to launching cart abandonment, referral, and affiliate marketing programs to drive sales.



- $800K in net crowdfunding revenue

- $623K in pre-order net revenue

- 844K website views



- 345 conversions

- Avg. CPC $0.35

- CPA $14.01 (7% of product cost)

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